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Google is now Alphabet (Sorta)

         

netmeg

10:14 pm on Aug 10, 2015 (gmt 0)

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What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related. Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed. We will rigorously handle capital allocation and work to make sure each business is executing well. We'll also make sure we have a great CEO for each business, and we’ll determine their compensation. In addition, with this new structure we plan to implement segment reporting for our Q4 results, where Google financials will be provided separately than those for the rest of Alphabet businesses as a whole.


[googleblog.blogspot.com...]

elguiri

8:50 pm on Aug 13, 2015 (gmt 0)

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Why would they choose a name they can't trademark? Or am I missing something?


It's just a holding company, and won't be doing any trading. Like Berkshire Hathaway, but with more gl#*$!s and no Harley-Davidson.

Lapizuli

10:00 pm on Aug 13, 2015 (gmt 0)

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Thanks, elguiri. I lack adequate understanding of holding companies. So it's never part of branding at all? Never something Google would want to lay claim to in any kind of trademark dispute?

elguiri

2:59 pm on Aug 14, 2015 (gmt 0)

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Don't think so. I think it's just a vehicle for investments, one of which is Google. From a stockholders point of view, it's probably a good thing. It means top people at Google don't have to worry about their performance being measured on how Google's riskier investments perform. That gives them more focus on the core business.

supercyberbob

7:23 pm on Aug 14, 2015 (gmt 0)

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Two words. Big Brother and the Holding Company.

Leosghost

7:34 pm on Aug 14, 2015 (gmt 0)

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Two words. Big Brother and the Holding Company.

That is six words..
Janis Joplin.. is two words..

supercyberbob

8:11 pm on Aug 14, 2015 (gmt 0)

10+ Year Member



That's correct.
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