Google Starts Experimenting To Make Ads Look More Like 'Circulars'

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Google Starts Experimenting To Make Ads Look More Like 'Circulars'

engine

2:41 pm on Oct 3, 2011 (gmt 0)

Google Starts Experimenting To Make Ads Look More Like 'Circulars' [bloomberg.com]

Google Inc. (GOOG) is on a quest to make Internet advertising look more like the Sunday paper.

The online-search giant is working with advertisers such as Best Buy Co. and Macy’s Inc. (M) to create Web-based circulars, similar to the ad inserts included in newspapers. The new service will be available starting tomorrow, Mountain View, California-based Google said.

“Retail in general is a large category for us,” Nick Fox, vice president of product management at Google, said in an interview. “They’re trying to understand what the answer is in the digital age to the offline print circular. They’re trying to understand how to get their online visitors into their stores. And this is our answer to that.”

Staffa

4:37 pm on Oct 3, 2011 (gmt 0)

Full circle, back to banner ads ;o)

J_RaD

6:50 pm on Oct 3, 2011 (gmt 0)

SO TRUE hahhaaha!

next goog ads will be pop ups and exit pops

jlara

6:53 pm on Oct 3, 2011 (gmt 0)

Now that this is public... This makes real "cents"! Think about the branding dollars that are put into those circulars in Sunday's newspaper. That is a lot of money / weekly investment on the table for Google to take a grab at.

graeme_p

8:10 pm on Oct 3, 2011 (gmt 0)

What it appears to be is a system for customising landing pages depending on search queries, location, and whatever else Google knows about the visitor.

aleksl

8:44 pm on Oct 3, 2011 (gmt 0)

I thought ecommerce websites are web-based circulars?

So now instead of concentrating on building a good website, Best Buy will be building ad pages (or should I call them DOORWAYS?) on Google?

Will google ban Google?

Sgt_Kickaxe

9:06 pm on Oct 3, 2011 (gmt 0)

I find it pretty presumptuous of Google to assume they can do what they wish with advertising that is not on their own sites.

I also find the following the definition of an MFA site

This approach increases click- through rates from 15 percent to more than 50 percent

Google's out of control and doesn't know it, yet. It seems they would have 50% of your visitors click away... that's a grrrrreat sign of a quality site is it not? wow, talk about spam.

I think G got spooked but by what, Facebook ads?

m0thman

11:10 pm on Oct 3, 2011 (gmt 0)

I find it pretty presumptuous of Google to assume they can do what they wish with advertising that is not on their own sites.

Well if publishers don't like what they're doing, they can remove AdSense. Choice is a great thing! It is after all in their interest that the publisher makes more money and who doesn't like making more money? If they over step the mark and sacrifice quality for dollars then publishers will leave and they'll have no choice but to re-evaluate their strategy.

frontpage

11:14 pm on Oct 3, 2011 (gmt 0)

Do people still click on adsense ads? I can't remember the last time I did as I no longer see them with ad blocking.

However, I might consider something like above if more useful information on sales and prices was provided not just a generic text link.

ken_b

11:14 pm on Oct 3, 2011 (gmt 0)

I suppose this will result in a new ad block size for AdSense...

728x1024....

only available for placement above the fold.

:)

hafidxu

2:52 am on Oct 4, 2011 (gmt 0)

Good news for adsense publisher.

Sgt_Kickaxe

5:38 am on Oct 4, 2011 (gmt 0)

50% ctr may not be good news for publishers, actually, an adsense unit with 50% ctr will result in site metrics that look like mfa which will theoretically result in fewer visitors and lower rankings in search.

lucy24

6:33 am on Oct 4, 2011 (gmt 0)

Uhmm... Speaking as a user, here... They want online ads to look like that stuff you toss straight into the recycling bin without even glancing at its content?

anshul

8:21 am on Oct 4, 2011 (gmt 0)

And ban the users' account when you don't have fool-proof algorithms to understand things. They need to have better machine-programs to detect traffic-patterns. Well factually advertising makes sense to advertisers only if there are conversions and leads.

Online advertising is very much semantically similar to print-media advertising. Technology Google has is ad-relevancy and custom-focusing of advertising in a great way. Besides display-advertising, what about sales conversions, isn't it similar to affiliates-concept finally?

anand84

9:17 am on Oct 4, 2011 (gmt 0)

What exactly is a "circular"? Can someone elaborate on what exactly this new ad format is going to look like?

Maurice

9:24 am on Oct 4, 2011 (gmt 0)

How Classy :-)

graeme_p

11:12 am on Oct 4, 2011 (gmt 0)

Web surfers will find the circular-style advertising, which shows multiple pictures and large type, by clicking on search ads.

So they are not a new ad format. They are what you see when you click on an ad. That also explains the high click-through rates: People seeing these will already have clicked on an ad, so they are likely to click again for more information or to buy.

anshul

11:47 am on Oct 4, 2011 (gmt 0)

Why not they phone-call them, send them sms and mms or buzz their door-bells heavily.

If I would like something in offline print-media, I would naturally open their website by typing URL manually.

I think G got spooked but by what, Facebook ads?

Clicks will definitely surge for sure but will the advertisers will node positively to Google— Yes.. we have sales !

Rockzer

12:24 pm on Oct 5, 2011 (gmt 0)

ahhha.. looks a good a news for publisher before the year ends hope to see them soon.