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Young people may one day have to change their names in order to escape their previous online activity, Google boss Eric Schmidt has warned.
Mr Schmidt told the Wall Street Journal he feared they did not understand the consequences of having so much personal information about them online.
On his prediction that people may change their names, Mr Schmidt said: "I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time... I mean we really have to think about these things as a society."
However, Mr Schmidt said that Google would likely store more personal information about its users in the future.
Mr Schmidt said that Google would likely store more personal information about its users in the future.