Google continues to gobble up companies that will form the backbone of its new social strategy and the upcoming war with Facebook. Last week it was Slide. And they are now buying Jambool and their Social Gold payment product, we’ve heard from multiple sources. The purchase price is $55 million plus another $15 million -$20 million in an earnout, say our sources.
Microsoft buying companies trying to catch up to Google.
Google buying companies trying to catch up to Facebook.
J_RaD
6:47 pm on Aug 12, 2010 (gmt 0)
buying doesn't get you closer to anything.
The purchases they make actually have to do something for them other then cost them money.
r4bet
7:06 pm on Aug 12, 2010 (gmt 0)
when google have no social games system like FB so why they looking for curacy manger ? this is stupid ...
mack
7:08 pm on Aug 12, 2010 (gmt 0)
Google are certainly investing a hell of a lot of money into something that "might be" but does Facebook have a lot to worry about at this stage?
The last I heard Facebook where cash flow positive, but not profitable. Why is Google so keen to buy its way into the same situation. It appears there is more value to data than the dollar.
Mack.
MrHard
11:29 pm on Aug 12, 2010 (gmt 0)
Another factor in the purchase could be simply to apply their expertise in adding more of an Adwords presence to these sites with significant traffic.
Sgt_Kickaxe
11:53 pm on Aug 12, 2010 (gmt 0)
Google might be building a replacement to traditional search results. If they can get users to create enough information rich pages there would be no reason for anyone to want a list of 3rd party sites. Knol was a bust, this looks to be better.
Google couldn't be that, this might be. I doubt it, again nobody is asking for another dominating monopoly from Google.
graeme_p
3:24 am on Aug 13, 2010 (gmt 0)
It is not actually a lot of money for Goog. Anyone been keeping track of how much are they spent on social networking so far?
Brett_Tabke
9:36 pm on Aug 14, 2010 (gmt 0)
Confirmed
We are excited to announce that Jambool is becoming a part of the Google family today. Our vision is to build world-class products that help developers manage and monetize their virtual economies across the globe. When the opportunity arose to join forces with Google to execute against this vision, we couldn’t pass it up. We are thrilled to bring the Social Gold platform to Google’s global users. And we invite you – our customers, partners, and friends – to continue on the journey with us.
