Google's YouTube Adds "Click-to-Buy" Ads

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Google's YouTube Adds "Click-to-Buy" Ads

engine

9:08 am on Oct 8, 2008 (gmt 0)

Google's YouTube Adds "Click-to-Buy" [youtube.com] Ads

we're taking our first steps to providing YouTube users with this kind of instant gratification, by adding "click-to-buy" links to the watch pages of thousands of YouTube partner videos. Click-to-buy links are non-obtrusive retail links, placed on the watch page beneath the video with the other community features. Just as YouTube users can share, favorite, comment on, and respond to videos quickly and easily, now users can click-to-buy products -- like songs, books, and movies -- related to the content they're watching on the site. We're getting started by embedding iTunes and Amazon.com links on videos from companies like EMI Music, and providing Amazon.com product links to the newly released video game Spore(TM) on videos from Electronic Arts.

Lexur

10:23 am on Oct 8, 2008 (gmt 0)

I'm not alone.
It demonstrates that nobody at Googleplex knows how to monetize a site built for/from freeriders.

I suddenly remembered those newbies asking in every forum how to monetize its free-mp3-download high traffic board.

Leosghost

10:51 am on Oct 8, 2008 (gmt 0)

Wait til the game companies start posting clips of their games with click to buy under the video port ..then you'll see youtube monetization become a reality ..the gaming market is huge ..gamers spend money on their love at rates that make any ad agency drool ..

And most modern games cant be ripped and shared ..

So they must be bought ..and here they are €60.00 a pop minimum for the new ones ..

Look at the figures for the last "halo" ..just the world wide sales on it's 1st day of availability etc .. it was trailed on TV ..imagine that trailed for 4 weeks pre launch on youtube ..with click to buy or click to pre-order ..wether via amazon or whoever ..

This has always been a potential area for youtube ..just took G a while to spot the niche

[edited by: Leosghost at 10:54 am (utc) on Oct. 8, 2008]

Lexur

11:42 am on Oct 8, 2008 (gmt 0)

just took G a while to spot the niche

I think it's not "took" but "taking".

imagine that trailed

I don't need to imagine it, I saw the trailer on Youtube (for free, of course: [youtube.com...] ). There is a zillion uploaders ready to grab'n'up anything; not so many buyers.

Leosghost

12:11 pm on Oct 8, 2008 (gmt 0)

Had to open another browser Firefox to go to your link ..I dont use a player in Opera ..

I didnt see any click to buy buttons there ..yet ..but here we are sometimes not given the same pages on youtube as the rest of the world ..( the other day I got "this content is unavailable to your country" ( or somesuch ) ..while trying to watch a posted tube of sarah palin talking on the US economy ..I'm in France ..go figure why Google thinks i shouldnt see it ? )

World spend on "games" is around 15 billion US $ per annum ..over 9 billion in the US alone in 2007 thats a big "niche" ..thats where I think they will ramp up first..