Forum Moderators: goodroi

Message Too Old, No Replies

Happy birthday, Google Grants

Thanks for nothing?

         

Quadrille

6:53 pm on Apr 3, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This week marks the fifth year of Google Grants. We're pleased to report that more than 4,000 grantees to date have benefited from approximately $273.3 million in free AdWords advertising -- and that's something to celebrate. [googleblog.blogspot.com]

Not generous at all - Google claims to support 4,000 grantees with free AdWords advertising: so they pay nothing.

Adsense publishers display the ads. We get nothing - not even thanks from "Generous" Google.

Well, Thanks, Google!

inbound

9:22 pm on Apr 3, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Has it been confirmed that grants are unpaid? I always assumed that they would be handled in one of 2 ways:

1. Restricted to Google properties

or

2. Paid as normal to publishers, with the advertiser being given what's in effect free credit - like the signup bonus you often see with PPC (but on a much larger scale).

I'd be shocked if they let grant ads run on AdSense and then not pay publishers.

Quadrille

3:34 am on Apr 4, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When Adsense cannot find a match, Adsense publishers have choice: blank space (for which you get nothing), or 'public service' (for which you get nothing) - but Google gets the kudos for 'giving free Adwords'.

I've no complaints about public service ads - I prefer that to a blank space on my pages. But I don't like Google claiming to 'give away' $273m - without so much as a "Thanks" to the publishers who actually do the 'giving away'.

Jean Paul Sartre used to call it 'bad faith' - these days, it's just 'PR'. And I don't mean page rank.

[edited by: Quadrille at 3:49 am (utc) on April 4, 2008]

jimbeetle

5:09 am on Apr 4, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I agree with your sentiment Q, just Devils' Advocate here.

Might it be that G has kind of a two-tiered system for this? The PSAs and how they handle those on the AdSense side we know about. But how 'bout, maybe they provide legitimate AdWords impressions -- actual funded keyword campaigns and not just PSAs -- for the grantees? Possible, no?

Quadrille

8:59 am on Apr 4, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Perfectly possible.

But with $273m's worth, I think we'd know for sure ;)