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Facebook Shops Now Open on Facebook and Instagram

         

engine

10:19 am on May 20, 2020 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Mark Zuckerberg has announced Facebook Shops is now open for small businesses on Facebook and Instagram.
On his Facebook account, Mark Zuckerberg said,
When you set up your shop, it will appear on your Facebook and Instagram accounts to start and soon on Messenger and WhatsApp too. Shops are native and fast, which means no more app-switching to a slow mobile web browser where you have to reenter your credit card when you tap on an interesting product you see in feeds. We're also working with partners like Shopify, BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics so that small businesses can easily integrate into a strong, open ecosystem of tools to help them manage their customer journey end-to-end, and it's up to the business to decide what level of integration they want.

On top of that, we’re building a bunch of features across our apps to help people discover things from small businesses that they might want to buy. We're building a dedicated shopping tab on Instagram and a destination inside Explore where you can find and buy products you might be interested in. Soon, we'll also be launching new Live shopping features across Facebook and Instagram, which will allow you to shop on Live in real-time.

[facebook.com...]


This may be a game changer, imho, especially for small business.

RedBar

1:13 pm on May 20, 2020 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



So:
And now, you can also set up a full online store experience with Facebook Shops. All of these tools are open for business, even when your physical storefront can't be.

This is a full-on, free ecommerce site if I read that correctly?

What next Facebook Credit Card, Facebook Bank or do they already exist?

engine

2:24 pm on May 20, 2020 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



This is a full-on, free ecommerce site if I read that correctly?


I wouldn't call it full on. It's really for small business to sell. If you're serious about selling anything other than for yourself, you'd need a full-on ecommerce site of your own.

What next Facebook Credit Card, Facebook Bank or do they already exist?


It doesn't but it was, and still is, thinking of going a lot further with it's own currency, although, because of state criticism, it's been watered down. See Facebook Suggests Libra Could Be Based Upon National Currencies [webmasterworld.com]

RedBar

6:21 pm on May 20, 2020 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I took this to mean full-on ecommerce:

Shops are native and fast, which means no more app-switching to a slow mobile web browser where you have to reenter your credit card when you tap on an interesting product you see in feeds. We're also working with partners like Shopify, BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics so that small businesses can easily integrate into a strong, open ecosystem of tools to help them manage their customer journey end-to-end, and it's up to the business to decide what level of integration they want.

Simple stuff for free, more comlicated you pay?

engine

11:41 am on May 21, 2020 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Yes, if you're a bigger business it's questionable whether it'd be worthwhile working solely with the walled garden at FB, but for a small business it's a great way to get to a local audience.

RedBar

10:34 am on May 22, 2020 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'm getting varied reactions amongst the local shops that I've helped set-up FB business pages since most of them have a "shop and save" system I created for them and during the lockdown have extended this to a "shop and post" option.

Several have done quite well with this and are obviously questioning what advantage would a shop and pay have over what they are currently doing and especially so when life returns to near normal since none of them actually do any business outside of their local area / regular customers.

Obviously this may be completely different country by country nevertheless we'll give it a go!

engine

10:39 am on May 22, 2020 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Remind them it's a walled garden.
Remind them it's only people on FB.
I know people on FB that don't use it, so it's only going to cover some of the market.

It's still worth a try, imho.

waitwhiterabbit

1:32 am on Jun 5, 2020 (gmt 0)

10+ Year Member



is there a function to send push notifications through messenger if you have an FB shop?