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Ways to use 'organic' facebook

Problems promoting without paying

         

musicales

5:59 am on May 2, 2018 (gmt 0)

10+ Year Member



I've given up using Facebook for promotion and wonder if anyone can help suggest if I'm doing anything wrong. I have a couple of reasons for using FB, one to promote a website I run and another to promote myself as a musician. I'm not wanting to pay for any ads, I'm just trying to use the social media aspect as a promotional tool.

For the website, I put links to FB on the site and quickly gained 5000+ followers, but whenever I posted on that page I found the view rate was usually around 100, so I gave up posting anything. It felt like they were trying to push me into paying for promotion.

As a musician I have my personal FB account, and a musician 'page'. What works best is on my personal account where I only have 400 or so friends and I don't open it to random people I don't know. But when I use the musician page a similar thing happens to the website page - smaller and smaller viewer numbers. So I'm left wondering if I should open up my personal page to just anyone who wants to 'friend' me, and use it as more of a marketing tool.

Any advice?

keyplyr

7:40 am on May 2, 2018 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hi musicales,

Without buying ads, FB can still send thousands of daily visitors to your site. Most are just curious, but many can become valuable repeat traffic.

• Create images about 600pxl x 600pxl that represent some of your web pages or articles.

• Install Og code [ogp.me] in the HEAD section of your HTML markup using that image and write title and description.

• Join topic related FB Groups. Join a lot of them. Participate. Make friends. Comment on posts. Like posts by others.

• Create a txt file of different posts you will use later in these FB Groups. You will use these many times. For example:
Musicians today will follow these trends but I always though it better to be original.
https://example.com/page.html
Polyrhythms are used in many pop tunes today, even some of mine.
https://example.com/page2.html

• After you've established yourself as an active member and not just a spammer, start to post in each of these groups, a couple times a week at first. Later you can post more often. Be careful not to post too fast. Wait at least 60 seconds between posts or the FB anti-bot system will catch you and suspend your posting rights.

The Og images will automatically link to the target page and supply a title and description that you've included in the code. These posts look nice and the better the image, the more traffic they will generate, but the target page will need to give the visitor something of interest or the group will quickly label you as a spammer, so write good content at your site :)

Sometimes it may be necessary to load the Og image into FB's cache system. Use this tool. Run it a couple times: [developers.facebook.com...]

The Og images/code also works for Twitter, Google Plus and a few other SM sites.

Here's a similar tool to get Twitter to load the OG image: [cards-dev.twitter.com...]

- - -

musicales

12:41 pm on May 2, 2018 (gmt 0)

10+ Year Member



Thanks, but drumming up support in groups etc is not really what I'm after. I have fairly loyal users who just want to keep up to date on what I do, but FB reaches certain demographics that twitter and instagram don't. All I really want is a way that if someone has actually liked my page they get to see my FB content, but I guess that's not really how it works there, stupidly enough.

not2easy

2:30 pm on May 2, 2018 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



To see your updates, users would need to Follow the page/post, not merely Like it.

musicales

2:42 pm on May 2, 2018 (gmt 0)

10+ Year Member



Thanks. Would that guarantee that they would then see them? Or just make it a little more likely?

not2easy

3:03 pm on May 2, 2018 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Follow is supposed to add your updates to their feed. With all the recent changes I can't say that is for certain today.

keyplyr

6:20 pm on May 2, 2018 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



FB no longer includes all your Timeline updates in the Newsfeed for each of your followers. There has been no announcement explaining which updates get shown to your followers and which do not. The only sure way to get your posts seen is the method I described above.