There was a time when "keywords in a domain name" were helpful, useful, or had value. Then, that bit of a SEO "lift" was, at least in part, talked to death - as in "If you don't STFU G's search engineers will notice and kill this effect". And so it goes.

I've never lost confidence in the utility of certain keyword domains, one's that I would call "industry defining domains". At this moment I won't lay out the details of that thought since I'm sure you're all savvy enough to grasp them.

That said, at this point in the evolution of "all things internet . . Web . . apps . . streaming . . cellular . . digital . . AI . . " what role do you see for domain names in discovery, branding, marketing / advertising, etc?

Is the day of the domain name ending or will the role role of domain names, in all their ever evolving permutations, persist ad infinitum and therefore their role will always need to be carefully considered?

Have you or someone or some entity you are familiar with recently employed / deployed a domain name to their advantage?

Go ahead and reference a specific, recently developed domain as an example, IFF it's a domain-website that is developed, functioning, AND it is showing signs of significant growth and success.

(If you're a noob (<10 posts) be advised that link drops and posts that don't add real value will be removed.)

Do domain names contribute to online or digital success in 2024 and, if so, how so?

My POV?

Hotels.com works nicely.

I never forget the address (despite my aging brain), which leads me to routinely check their website and/or app when planning travel.

[edited by: Webwork at 1:07 pm (utc) on Oct 24, 2024]