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What a Long Strange Trip It's Been

25 Years in the World of Domain Names

         

Webwork

8:10 pm on Sep 19, 2023 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



My, my, how time flies.

My domain gig started out in late 1998 as an antidote to the ever increasing cost of . . cough . . yellow page ads, for promoting my law practice. (Yeah, I'm that much of a geezer . . or domain dinosaur.)

After the local yellow page reps began selling "double trucks" (2 page ads) and then 3 page ads . . for $$$$$ a month in the local county YP "books" . . I decided to take a chance on the "new thing" - the internet - which was soon to be upgraded by the addition of search engines that worked.

So, I zeroed out my YP ad spend, paid for someone to register a few domains "for me" (his fee + the cost of the domains) . . and I bought a few . . and then, when I learned how easy it was for me to register domains, I skipped the intermediary's fee . . and bought a few more "logical domain names" - specifically for promoting a New Jersey / NJ lawyer / attorney who practiced in certain well known legal verticals. (Think NJ(Type)Lawyer.com, Etc.)

And I soon learned a thing or two about how to rank in search results . . and boy did I rank . . for everything NJ law . . until I was swatted and squashed like a bug for my misbehavior . . but it was SO good for just long enough that I made enough money to find myself being seized upon by the . . cough . . "wisdom" of a website known as "Domain Goldrush". (If you were in the game in the late 90s you know the website I'm referring to.)

Admittedly, by 1998 I was a bit late to the goldrush . . but I managed to extract some domain silver.

And then 2001 happened . . and the Dot Com bubble burst . . and many who speculated in domains starting holding fire sales, dumping domains, selling on the cheap, etc.

However, as is often the case, one man's / one woman's dashed hopes for fast and easy riches became another man's moment to wade deeper into the domain name muck . . for as certain as the general wisdom of the stock market in 2001 . . 2002 . . was "Dot Com business is NOT a fast and easy way to riches" my little peashooter brain said "Yes, but . . eventually . . ".

So, I bought at the various fire sales . . and held . . and held . . and held on for the ride, all along thinking that the domains I acquired I would eventually develop into little money making enterprises.

And, along the way, some domains I picked up in the aftermarket for $1K or $2K, I went on to sell for $45K, $60K, $75K, etc.

I also eventually learned about "domain parking" and, during the heyday of domain parking PPC - that heyday being before the scammers starting giving parking a bad name - I made some serious coin, mostly because I had focused my efforts on securing "logical domain names" . . which turned out to be the domain web addresses that people "logically" typed into their browser address bars.

So, 25 years on, here's the crib nots for my long strange trip . . for any of 1, 2 or 3 people to read . . maybe:

    I'm still holding on . . and holding onto WAY too many #### domains

    Most years I manage to eek out at least a small profit from domain parking and domain sales

    Every once in a while I make a nice sale and treat myself. (I recently bought a condo in FL after 2 nice sales)

    Over the years I have culled more domains that I care to admit. (I mean . . ouch . .sigh . . whimper . . who's "right" all the time? You? Not me!)

    I'm now to the point where it's a bit painful to choose domains to cull, because almost invariably the domains I choose to drop are promptly acquired by others . . sigh . . (One might think that the fact that I dropped it was a signal . . but . . Note to self: Do NOT doubt your domain dropping decisions.


Well, once upon a time - despite its anti-domain-spamming rules, this forum hosted some interesting conversations. Now, however, when I visit the forum, I hear crickets chirping. It's not that there isn't "domain news" but most of it is pretty ho-hum stuff, like the latest domain sales data or recent UDRP rulings.

For the sake of comparison I look a the likes of NamePros and, for the most part, what I read makes me wince. The sheer volume of garbage domains "for sale" there is saddening. When I look at the . . cough . . portfolio sites of those who post there, especially at their asking prices, I wince.

I also look at Domain Name Wire, which aggregates domain related blogs, and DNW's content is much of the same: reported sales, UDRPs, and the like.

All that aside, it's 25 years later . . and I'm a domain dot com . dot org dinosaur . . but, despite all they years I'm still roaming the domain swamp . . snacking on the occasional sale . . and though I can't say that it's been all wine and roses . . at least I can marvel at what a long strange trip it has been . . and continues to be . . and I guess that makes me a dinosaur that can groove on that experience . .

Or dare I say . . Experiences.com.

:p #FTW #FML #YellowCard :p

So, just in case anyone drops by, allow me to ask: Have you also had a long strange trip? Do tell!

And do feel free to drop reference to YOUR most favorite domain name . . AFTER reciting a bit about your long strange trip . . because having and declaring "this is my fav" is all part of the long strange "I dig domain names" trip. ;)

lucy24

5:01 am on Sep 20, 2023 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Are you sure you're quoting the right song? It all sounds more like

This is the worst trip
I've ever been on.

phranque

8:53 am on Sep 20, 2023 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



nah.
i just reread the lyrics and most of it checks the right boxes.

Webwork

2:47 pm on Sep 20, 2023 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



LOL

lucy24, despite your serious-not-serious "life as art" chops I've go to go with phranque's POV / conclusion / interpretation . . due to his subject matter expertise. :p ;) <3

tangor

4:30 pm on Sep 20, 2023 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Early in and still here sounds more like "Survivor"...

lucy24

5:33 pm on Sep 20, 2023 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Oh, right, domain names. When I need to refer to my test site by name, I call it “Google plays silly buggers dot com”. This is not the actual domain name, but its local files on my HD do live in a directory called SillyBuggers.

engine

8:05 pm on Sep 20, 2023 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



What a story, Webwork, thanks for sharing.

Certainly, for me it also was a strange trip at the outset.

In the mid '80s I was using a bulletin board which seemed to be a geeky thing, and most people had no idea about it.

Eventually, the Internet started to kick in and I soon realised the value, developing early sites. However, I was often met with a lack of understanding and scepticism, finding it difficult to make progress. It wasn't until the mid '90s that I realised I needed to make it easy for businesses. I devised an "Internet Pack" consisting of hosting, website, basic email. I found it much easier to sell that on as it had an educational section teaching the target audience about the Web and Net. It seemed to be a bit of breakthrough.

That's when it really took off for me.

I was picking up domains mostly for projects. I did pick up speculative domains, steering clear of trademarks and well-known businesses.

After a number of years, I started to let domains go, sometimes picking up some $$, and other times, just because I realised i'd never to have time for those projects. It took me until about 2015 to finish clearing out speculative domains.

By the late nineties search engines were better known, and I started using that as a method to market businesses. It wasn't then known as SEO, of course.

Once again, it started to take off even faster for me, and there just weren't enough hours in the day.

I didn't really take a break and continued innovating and developing Net-based services, leading others while I could.
I guess I still haven't taken much of a break as there's always been something new. LLMs and A.I. is my latest interest.

werty

8:14 pm on Sep 20, 2023 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I have been attempting to clear out most of my portfolio. I realized I will never develop 95% of them, nor do I have the time to market the domains.

I still sell one or two decent ones a year 1000-5000$ range, but I have flipped over half of them to not auto-renew. If they go to auction after they expire, I still get a small kickback.
I lowered my pricing on most of them and want them gone.

I know I am net positive for being a domainer, but seeing my annual costs is sometimes depressing. My buying of them has gotten better over the years, and I have become more focused on the crap I can monetize or develop or at least block a competitor from entering the market. I will rarely buy anything that is no longer a .com. I still am keeping some .nets but letting most of my .orgs go.

I have made decent money on developed .net and .com but never had a successful .org. I know a friend who has made 100x what do on .orgs. It is just my preference I guess.

I still have a few lists I get and comb through, but domains I would have bid high on a few years back I do not even get for a catch fee... I put them on a list and eventually check on them and see if I can get them at reg fee... and even then, I am selective to spend $11. LOL

A lot of the stuff I have sold seems like it goes to bigger domainers vs end users.

There are a few domains I want to buy right now. Wish there was a better to know what the sellers are actually willing to sell them for. That is the most frustrating part of it. This guy is sitting on about 10 good domains 70 decent and 400 crap ones, all in a niche I am part of. I asked him to give me his dream price just so I know where he is at. He probably thinks he is sitting on millions. He is not. BLAH

-werty, recovering domain addict.

PS: congrats on the New Condo!

Webwork

6:53 pm on Nov 7, 2023 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I was pleased / happy to see a few familiar names weigh in and all the more to learn a bit of background on your (ad)ventures. ;)

I've parked and priced most of my domains with Afternic and I keep telling myself (25 years on) to cease reading / thinking about domains and focus SOLELY on development. It's good advice to myself but, sadly-regrettably, I'm a poor listener.

AI is proving interesting as an aid to content generation but, I fear, it will only further crapify the interwebs. That said, I'm using it and working on improving my skills as domain parking is a nothing but "down from here" (ad)venture.

Sigh. Having to work for a living is just a bit less fun than the (in)famous "passive income" way of life that was once so (empty) promising for so many.

Well, here's to all who have held on to a few domain-gems! May your dreams of a payday be some day soon! Amen.

P.S. - Thanks, werty, for the congrats. I was a well timed sale indeed. ;)

Kendo

6:18 am on Nov 10, 2023 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yes, registered my first domain name in 1998 and went through all of that. Had domains hijacked and bought them back after they had ruined their reputation.Now there are more than 100 different domain types available and they are charging up to $4500 for any words that might be useful, whether anyone wants them or not.