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Domain Extension and Website Rankings

How will domain extension change affect website rankings?

         

gohar sokhakyan

9:12 am on May 16, 2022 (gmt 0)



Hi community,
My website's domain is going to be changed to .team from .com.
My question here is: will the affection be significant after the redirect from website.com to website.team? And if there will be, how much approximately? Are there any stats on it?

RedBar

12:11 pm on May 16, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Welcome to WebmasterWorld gohar sokhakyan

Are there any stats on it?

I have no idea, I doubt it and I would treat any "good" claims as sales talk and nothing more.

My first questions to you would be where and who are your target markets?

Then how do you expect people to find the site, solely through the SERPs or by paid-for promotion or through the team's supporters / club / business?

Insofar as my experience is concerned, the last few years internationally has seen a consolidation of .com as the most preferred extension, nationally and noticeable an increase in country-specific domains such as .co.uk / .de / .fr

Some English language countries, such as India, can at times be totally dominated by .coms.

If your example.team is very speciifc rather than thisistheextremelylongnameforourteam.com and is a recognised "team", I assume sport here, in its own country / region, then it could be a good and viable option however do check out the registrar's T&Cs for that extension.

Apart from .com/net/org these days it is very difficult to rank an alternative extension internationally, not impossible but very, very difficult.

jay5r

12:16 pm on May 16, 2022 (gmt 0)

10+ Year Member Top Contributors Of The Month



In my experience you will see a drop in traffic for a number of months. I changed from Keyword1Keyword2.com to Keyword1.Keyword2 a number of years back and it took a while to recover despite being religious about 301s.

Ultimately, do what's best for your brand long-term and just deal with the short-term consequences.

RedBar

1:58 pm on May 16, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



@jay5r

Over the decades I have moved quite a few domains from example.com to newexample . com and Google has moved them completely in the last 3-4 years within 2-6 weeks depending on the site size plus the pages have kept their rankings BUT I have also tried in the last 6 months moving an example.com to an example.asia ... This was a disaster and ended with me having to revert to the .com whereby it regained its rankings within 3-4 weeks.

I don't think I have seen any non-Tld / Gtld ranking in a long time but that is not to say they are pointless and would most likely depend on the usage it is put to. If one expects to rank .team and earn advertising revenue from the SERPs then I would consider it an extreme challenge!

Webwork

3:51 pm on May 16, 2022 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



There are MILLIONS of informational websites.

What percentage of ranking informational websites rely on .info domains for their rank, their SEO success?

Connect the dots . . to the SE rankings.

There's no connection, unless you want to infer - based on what is readily observable - that .Com and .Org domains are a good SEO play or gives an edge in outranking other gTLDs.

RedBar

4:32 pm on May 16, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Respectfully Webwork I have to disagree, com/net/org rule the organic SERPs, granted .info can do ok in some countries but to infer that almost any Tld or Gtld can rank better than an equivalent CNO could be a big error.

Over the past 15 years since Google came to dominate the SERPs I have experimented, I know what I prefer to believe.

Brett_Tabke

11:43 pm on May 20, 2022 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



are there any seo studies out there on this? It has been rumored and conjectured since icann went tld crazy, but no hard proof.

I've been quiet a few .news sites recently that have seen limited seo success.

RedBar

5:25 pm on May 30, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Sorry, missed your question Brett.

I haven't seen any studies, only my own failures when trying alternative Tlds using precisely the same websites even though G has said it treats all Tlds the same.

In my global industry, bearing in mind the top 4 suppliers are China, Brazil, India and Turkey all use .com extensions, nothing else will rank in the G.com SERPs, for localisatio Gtlds tend to work ok, however G still persists with ranking popular national USA companies in those local SERPs even though they not only do not, they cannot supply.

I do appreciate that this is an awkward ranking situation for G with USA domestic businesses using .com rather than .us but could a simple solution be for G to create All | Int | Images | News and letting international suppliers specify their choice?

I know, it needs a lot of thought and ironing out but it could be a new advertising revenue generator since, at the moment, no one in my industry advertises because their spend is simply burnt-up by Joe Public, not by the industry.

Specific trade directories used to be good for this until G decided they were competitors ... How do I know? From 1998 I ran my industry's biggest B2B site until 3 years ago when traffic, therefore AdSense, died.

jmccormac

12:05 am on May 31, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Not sure about SEO, Brett,
But the web usage and renewal rates in some of the new gTLDs are low. I've seen some zones where 90% of the domain names are replaced within a year and some of them are large gTLDs. Then there's the problem of one year registrations filled with affiliate landers of various types. That might make money for the regisitries but it leads to development in the gTLD collapsing and a return to .COM or .ccTLD.

I think that Bill Hartzer did some analysis on the SEO value of some new gTLDs a few years ago. It isn't all doom and gloom for the new gTLDs. There is a very clear geography with some of the gTLDs targeting the stronger economies doing well in terms of usage and renewal. (Just finishing a web usage survey on the new gTLDs, the legacy gTLDs and some ccTLDs.)

Regards...jmcc

RedBar

9:35 am on Jun 1, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Off topic however I would say proportionately I get more spam from .xyz than any other.

mac09

3:48 pm on Sep 20, 2022 (gmt 0)



I think some of the new extensions are good and their renewal prices raises up more than the com extensions.
Using .site or .me as extension will not look spammy (it's my theory).

I using subdomains outdated today to claim good seo rankings with your domain?