John - it sounds like you're studying this a lot. I imagine that PIR and the like watch renewals and drops like crazy when they make a price increase. Any insights there? Heard any stories?
When PIR made Jay Daley the interim president and CEO, it got one of the most clueful people in the whole business leading it. He really knows his stuff and understands the Big Data side of the business. The decision to stop the volume discounting was the right one because it has a highly damaging effect on a TLD. It gives some TLDs a temporary boost but the discounted domain names do not renew at the same rate as the normal registrations. This varies by TLD but the .ORG has a very good reputation so renewal rates and the first year renewals tend to be better than COM or NET. They are not at ccTLD level where it is common to see 70% or more first year renewal rates but for a large gTLD, .ORG is the leader. PIR also published some of the renewal data in its previous quarterly reports. (Did these calculations for renewals and reregistrations for all gTLDs based on zone files back to 2000.) The 2018 .ORG report is here: [
thenew.org...] and it gives the Y1% as 54%. Most of the other registries just provide a blended renewal rate which combines the renewal rates for all years as a single percentage.
As a gTLD, the top three countries by country of registrar in ORG are US (66.25%), Germany (8.42%) and Canada (6.29%). Going on those percentages, the dynamics in the the gTLD would be US dominated and this is generally a good thing as the US market is a mature and stable one. The other top three countries are also stable markets.
The market where the discounting happens is important as this will often decide the major trends in renewals for discounted registrations. Hitting the Chinese market for discounted registration will take on the characteristics of that highly volatile market. Hitting a mature market with good renewals and good web usage will generally result in a higher percentage of renewals. But there are some discount chaser registrars that build their businesses on discounting offers that can be problematic if they gain a major share in a gTLD's discounted registrations. Done well, discounting can work. Done badly and it results in another Famous Four Media operation where the registrations become completely dependent on new discounted registrations to cover the deletions from previously discounted registrations that were due to renew at full fee. I think that the .NYC registry gave a presentation at one of the ICANN meetings about it and it discovered that there was a kind of sweet spot for the discounting level. Below that level, the renewal rate wasn't as good. (From the August 2019 web usage survey, .NYC looks more like an early stage ccTLD in terms of development.)
The one thing that seems to be worrying a lot of people is that the new owner will try to sweat the assets with increases. I'm not sure that will happen in the short term. The reason for this is that the .ORG is an unusual gTLD in that a lot of the non-US registrants actively using it have alternatives with their local ccTLD. This gTLD -> ccTLD shift has happened outside the US market and .ORG is a third choice TLD in mose of these markets. The ccTLD is generally the first choice and it is followed by .COM for the bulk of new registrations. The .NET has lost a lot of market share and has plateaued. The .ORG doesn't have to dramatically raise registrations/renewal prices like Uniregistry did with its gTLDs (though that was actually the first sign of Uniregistry acting like a registry operator). The Internet Commerce Association is definitely putting the boot in over this and ICANN is going to get it in the neck from registrants and non-commercial users. The new owners, if the deal goes through, will have to walk a tightrope on this.
Regards...jmcc