I think it will survive as I have several .tv sites that do pretty well. There are many local stations that have the .tv extension for their site and they brand it well.

But in the end, it won't get the market share it was hoping to get with all the hype that surrounded it when it was released. One thing that hasn't helped is the high price of registering the domains.

While I'm still in the learning phase of domains, I've pretty much tried to stay away from mobi, biz or anything else that isn't .com

It's not that I don't accept there is value in other options, I'm just being ultra conservative in what I perceive users will find readily acceptable.

Do .tv and/or other extensions typically have a higher registration cost than .com or .net ? As stated, I'm still in a learning curve, but would appreciate as much information as people feel comfortable providing.

I have a 2 year old keyword.tv that does pretty well. It is in a niche that relates to tv news, so it kinda works.

Google has been treating it just as well as the more common extensions. Of course it has achieved a decent PR and has a good set of unique content.

Folks are quite accepting of it since it does relate to "tv". But if it didn't , I'm quite sure I would not be using it.

Oddly the extension is not for television, but is really an actual country extension. So the misuse of it doesn't sit well with me from a purist perspective. However I'm willing to let that go if it continues to do well for me. ;-)

I like .tv and think it has potential.
Internet is increasing in video content and .tv is great for marketing a video oriented site.
Its still new but more quality .tv sites are going online all the time and ads for .tv sites are showing up in mainstream media.

I've gone for .TV Geo's but have not developed them yet so too early yet for any conclusions.
My view is that a dot TV domain signals, better than any other extension, some form of the increasingly popular multi media content, and that's good enough for me.

There was a great demonstration in a doco recently of how universally TV is understood. A convoy of media vehicles were crossing some bullet riddled no-mans-land with a huge white flag which simply said TV. It must have meant something to someone because they made it through.

But, i'm a believer more than a zealot. A zealot would brag about how on some comparison sites .tvs are getting more traffic that the same word, well established dot COM.

Now there's a frightening thought!