I am thinking about developing a geotargetting system to deliver US spelling to the US and UK spelling to the UK, Australia and New Zealand.
I have few bits and pieces to sort out about how best to do this.
Firstly how to create a dictionary of words that are spelt differently (and not those that are alternates in common use in both variations i.e. spelt and spelled)
How to best identify those words in the code and replace - I'm thinking of a server side parser at the moment, but just holding two different versions of the text may be faster from a delivery point of view.
Also which form of English is used in Jamaica and the Caribbean countries, South Africa and Canada?
Has anyone done this and seen improvements in usability metrics (conversion, bounce rate, page views and session duration)?