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Explain how the modern online news business works

(republishing, aggregation, copyright, revenue)

         

planthill

9:37 am on Feb 23, 2015 (gmt 0)

10+ Year Member



I have wondered for quite some time now how exactly online news websites operate. Specifically, I frequently notice on news websites (be it the Huffington Post, New York Times, Salon, Yahoo, Fox, NBC, etc pretty much every online news site) how often an article on one website is simply a summary or rephrased version of an article from a competing outlet. There will be a link to the original article but most of the information will be reproduced again.

Legally, how can websites do this? Aren’t news stories copyrightable? Since stories are the product that publishers “sell”, isn’t simply rewording these stories and then putting a link to the original article effectively stealing someone else’s content?

I would understand it if they just put the link without rewriting the article (such as the service Google News provides), but then when they include most of the info from the article, why would anyone then click the link to see the original article? In effect, the website that copied the article receives the traffic and reaps the ad revenue that are actually the result of another outlet’s reporters.

Do websites pay to reprint someone else’s article? Does the original content creator receive a commission of the ad revenue from the reprint?

If someone could clear up my confusion I would appreciate it!

not2easy

3:38 pm on Feb 23, 2015 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Hi planthill and welcome to the forums. Yes, the news articles are covered by copyright, this is covered by "Fair Use" because they attribute the content to originator of the content. Fair Use does not mean you are free to reproduce the article in its entirety, a paragraph or several sentences would be covered by Fair Use. You can find more information in the Charter for this forum here: [webmasterworld.com...]

Many news businesses syndicate their articles and some do allow publishing in their entirety for a fee. Even syndicated content has terms and restrictions that apply.

It is not a great business model, but as some large sites show, it can work. I wouldn't suggest that it is a good way to start up a site as it is essentially duplicate. You would need to have a lot of original content to make up for it.


Note: I edited this post after realizing that as originally posted it did not separate the terms of Fair Use from copying entire articles and did not address the question about fees.

engine

12:37 pm on Feb 25, 2015 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Welcome, planthill.

I'd also add that many news stories are supplied as news releases distributed to all the major publications.