Forum Moderators: not2easy
If you are, and their name is trademarked - or otherwise protected - then they have a variety of actions they can take against you, including shutting down your site.
If their name is not protected (eg they are called Table!), and your site has no content related to their products, then you have little to fear.
Anything in between, get specific advice.
But if THEY were using YOUR brand to make a profit (and thus depriving you of that business), how would you feel about THEIR web site? ;)
My understanding is that there are some situations - such are criticism, satire, etc. - where this won't run afoul of trademark law - but EXPECT a fat legal bill defending yourself anyway if your target is high-profile or just stubborn.
Keep in mind that in the American legal system, anybody can sue you for anything. There's no examination of lawsuits for validity at the time that they are filed, and it's going to cost you - time and money - to respond.
So, it's prudent to avoid doing things that might prompt people to sue you.
In addition to potential legal action, not only could a trademark holder force you to shut-down, but they could acquire your domain name, without any legal action whatsoever:
See the ICANN UDRP:
[icann.org...]
And the supplemental rules of the various dispute-resolution service providers:
[icann.org...]
Basically, you've agreed to these terms through your registration of a domain name. Your agreement with your registrar will reference the UDRP.