A personality who is often on a radio program, distributes articles (as well as publishing some on their own site) and holds a prominent position in a trade association copied significant portions of my article, presenting it as their own. I'm not talking about fair use, but entire paragrahs and several individual sentences word-for-word without attributing them to me or my company. They were intermixed in the article as if it were that person's own experience reviewing this vehicle.

I filed a DMCA notice with this person directly, their host, Yahoo and their employer. The article quickly came down and I received a response stating they thought they copied it from a manufacturer press release.

The style of my writing was clearly not like a manufacturer press release and I stated in the article that the manufacturer invited me there as part of the press pool to review this vehicle. This person either deliberately copied my work or is too stupid to know the difference. Based on their position in the industry I can't chaulk this up as stupidity but rather as someone taking a shortcut and using the "little guy's" work because they did not think they were likely to get caught. I estimate the article has been on their site for 2-3 years.

I operate an extremely popular site that targets owners of a specific vehicle manufacturer, covering several models. I have a great relationship with this manufacturer including a licensing agreement and several ad campaigns run for them over the years.

My question is: even though they have taken down the article should I (and dare I) expose them publicly? Perhaps with an article stating the facts, maybe a call to the radio program, and notifying the trade association?