Is that '25 Things' meme driving Facebook growth?

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Is that '25 Things' meme driving Facebook growth?

nealrodriguez

3:34 pm on Feb 12, 2009 (gmt 0)

traffic growth from '25 things' meme [news.cnet.com]

But here's something legitimately interesting. Analytics firm Compete.com says that there may actually have been a boost to Facebook traffic as a result of "25 Things," at least in the U.S.: 60 percent more Facebook profiles were created in January than in December. That's not surprising, because Facebook still requires a user account to access all its content--curious newcomers who read about "25 Things" would need to register for accounts in order to explore it.

rogerd

12:09 am on Feb 17, 2009 (gmt 0)

Interesting observation. I've seen some talk about it, but I'm not sure there has been enough interest in 25 things to drive a 60% jump in registration. Then again, these things can be viral among friends even when there isn't massive publicity.

woop01

2:36 pm on Feb 18, 2009 (gmt 0)

My opinion is the CNET article got the chicken and egg order backward. I think the popularity 25 things chain letter is a result of the huge influx of the same type of people that used to use e-mail for that kind of stuff.

It's purely anecdotal but Facebook has gone mainstream in everything from the church to military to business circles I run in over the past three months and it had nothing to do with the 25 things chain mail. The old joke about how your mother-in-law can't figure out any form of technology other than how to forward an e-mail comes to mind. Now she's on Facebook...

The next logical step is "25 Nigerian royal family members that want your help moving money to America".