Forum Moderators: rogerd
In spite of the recent upswing in early adopters using social media sites like Twitter, FaceBook and FriendFeed to improve their businesses, a shockingly high number of companies are getting left behind as they refuse to embrace this new technology. Stuck in a rut based in misunderstanding, they cut employees off from the online world, a decision which leaves them trailing behind their more innovative competition.View Entire Article [reuters.com]
I recall a conversation not that many years ago in which the executive assured me that his B2B customers didn't like to order via the Web and that enabling that possibility would be a waste of money.
As the article notes, though, these same tools can be used for business gain.
I think social network tools do pose a dilemma. They can be time-wasters, and not everyone is going to be using them for business. The possibility of making the company look bad by having employees "broadcasting" with no controls exists, too.
