Forum Moderators: rogerd

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YouTube, MetaCafe etc - Integrating Ads

         

TravelSite

2:24 pm on Nov 22, 2006 (gmt 0)

10+ Year Member



Following on from [webmasterworld.com...] I'm still trying to see where the profits will be made from videos.

I'm seeing more and more YouTube videos now that are integrated into other peoples websites and blogs.

I think that it would interesting to see advertising directly integrated into videos. For example Sony recently released another one of there colourful adverts that became popular in YouTube and on some blogs.

What would happen if parts of that video - e.g. the product itself (TV shown at the end, bowl of cereal moving about, or whatever) and/or text - became clickable during parts of it? For example clicking on a logo, widget or whatever would take you to the manufacturers website (ipaddress for identifying country). I guess if you have a touch screen phone or tablet pc/UMPC you could also just touch the item to visit their site.

This could be interesting for a variety of companies (and charities looking for you to donate).

Websites and blogs would then have to integrated video content from YouTube, MetaCafe etc that linked to the manufacturers website for more information / to buy the product.

I'd guess some manufacturers would allow resellers to show the video and have it link to a product page on their site, and perhaps some ads would allow blogs/website owners to include an affiliate link.

I'd guess we'd also end up with lots of normal users featuring links to their own site (or links to other vids/myspace/media within their vids).

I think we're firmly in the midst of a huge explosion of user created video content - first from webcams and now from mobile phones (N93, N95 etc) offering tv quality video, so I'm interested to see what's going to happen here.

Any thoughts?

[edited by: TravelSite at 2:25 pm (utc) on Nov. 22, 2006]

rogerd

6:41 pm on Nov 24, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



It seems like for the moment, promoters are counting on a superimposed or embedded text URL in videos to turn them into traffic. Clearly, a clickable area would be a lot more attractive and probably increase traffic by an order of magnitude.