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Good content vs. reading level

         

onlinesource

2:52 am on Aug 18, 2014 (gmt 0)

10+ Year Member Top Contributors Of The Month



I've been reading tonight about reading level for content. Does Google take into consideration certain reading levels for a blog's content compared to others? For instance, does it have higher standards put in place for a medical blog compared to a blog about some pop star on the Disney channel?

Also, let's say your customers aren't medical students and you sell something as simple as whoopie cousins. Are the standards dropped and does content that is written to well, in some way hurt because it doesn't appeal to your audience.

I ask because both me and my competitors want to rank for the exact same keyword: fake widget. When I go to Google's site to compare the data, I am shocked.

COMPETITOR #1:

Basic: 9%
Intermediate: 88%
Advanced: 3%

COMPETITOR: #2:

Basic6%
Intermediate86%
Advanced8%

MY SITE:

Basic: 20%
Intermediate: 77%
Advanced: 3%

Is this telling me that I need to raise my intermediate content and lower basic? My basic is much higher. Also are there tools to scan my content and rewrite it, making adjustments until I approve it enough.

I'm seriously considering hiring writers.

onlinesource

3:06 am on Aug 18, 2014 (gmt 0)

10+ Year Member Top Contributors Of The Month



What I am asking here if readability plays a factor in ranking for specific keywords? Because specific keywords demand a specific audience? Maybe if you raise the level of your content, it hurts more than helps?

Some more interesting data.

So I took a competitor's blog post in Wordpress and did a scan on it. It said, of his content:

The copy scores 51.6 in the Flesch Reading Ease test, which is considered fairly difficult to read. Try to make shorter sentences to improve readability.

Yet, according to Google, it says about the page's content:

Basic: 0%
Intermediate: 100%
Advanced: 0%

So, although reports by Flesch Reading Ease say it is "difficult to read", Google sees it as intermediate.

Now, I will compare a post I wrote a few weeks ago.. 1,116 words compared to 500. Plus, no backlinks to my own site which his had 5 within the same article. Not that it matters, just saying. Anyway...

The copy scores 60.6 in the Flesch Reading Ease test, which is considered OK to read.

So "OK" vs. "fairly difficult" to read, yet Google scans my page as follows:

Basic 18%
Intermediate 76%
Advanced 6%

If I lowered my standards, dropped my advanced level and pushed more towards intermediate, would it help me?

Hoople

1:42 am on Aug 21, 2014 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



While these tests give some interesting data IMHO without knowing 'time on page' and 'bounce rate' you really don't have the beginnings of a general capture of what's going on.

Further complicating this is the eduction level of those viewing and if the page has all the information they seek (vs links to authority sites).