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LinkedIn Sponsored InMail Now Allows Sending of Unsolicited Messages

         

engine

7:03 pm on Nov 9, 2016 (gmt 0)

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When I read this, I thought, oh dear, this could go horribly wrong. Don't we get enough unsolicited messages already!

Today, the company is turning on a new self-service for marketers called “Sponsored InMail” — a paid feature that will let marketers query LinkedIn’s database of 476 million users and send relevant groups within it unsolicited messages in LinkedIn’s InMail messaging system. LinkedIn Sponsored InMail Now Allows Sending of Unsolicited Messages [techcrunch.com]

keyplyr

7:50 pm on Nov 9, 2016 (gmt 0)

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I agree, this is a mistake, however it probably makes perfect sense to those who will sign-up. Now they have a major player condoning unsolicited commercial email (UCE or SPAM.)

I'm glad I closed my account when I did. Hopefully my account info has been purged. LinkedIn has been in my spam filter for several years.

engine

9:09 am on Nov 10, 2016 (gmt 0)

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If it becomes a real nuisance it'll quickly become a turn off for LinkedIn members. It's already a challenge with the fake users on there.
I'm going to wait and see how this works out before passing judgement.

martinibuster

11:40 am on Nov 10, 2016 (gmt 0)

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This is a new frontier for Brand Building, Content Marketing & Relevant Link Building.

keyplyr

12:03 pm on Nov 10, 2016 (gmt 0)

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This is a new frontier for Brand Building, Content Marketing & Relevant Link Building
How so?

martinibuster

12:15 pm on Nov 10, 2016 (gmt 0)

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Content promotion
LinkedIn Sponsored InMail gives content marketers the ability to promote their content directly to specific influencers and relevant groups.

That's just the beginning!

I suspect this will fly over the heads of those on the coding and creative side of Internet work, people who do not engage in promotion or buying advertising.

But for those who are involved in promotion, this is interesting news as it opens up a new frontier to explore for promoting content, ideas and products. And that is when those on the coding & the creative side will get involved in the role of pulling the buggy while the promoters hold the reins.

keyplyr

1:40 pm on Nov 10, 2016 (gmt 0)

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Sorry, I'm not sophisticated with all this. Buggy or not, anything unsolicited I just see as spam.